I sorta hate the term "reverse innovation"

I love the concept of looking at the reality of life and the constraints imposed and then moving forward to make something that works and works well. But that is innovation. Perhaps in our relative comfort and ease we have forgotten that innovation comes from dealing with limits not excess. The best is clearly the combination of excess, in this case GE's large budget, with limits, the needs of medical practitioners and patients in India, and that is what I long to see Knit'n Kitten eventually do throughout the world. 

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